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Thursday 5 July 2018

Value of your Internal Customer

What Is One Customer Worth?

How much does your average
customer spend during one
visit to your store? A

How often does that customer
visit your store each year? B
(Multiply times "A")

A "lifetime customer" will stay
with you for 10 years. C
(C= B x 10)

A "lifetime customer" will bring
you at least one additional cus￾tomer through referral. D
(D = C x 2)

How many customers does your
employee interact with on an
average shift?

This employee is managing a
portfolio of your future business
that is worth:

(Multiply "D" times
the customers/shift)

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