Live like a Compass and Serve as a Clock: Retail - Sales & Management

Friday, 6 July 2018

Retail - Sales & Management - Day 14

Day 14 / 6-Jul-18 / Friday

Here is a list of some of the best brand slogans from India. Even though some of these brands are not Indian, their slogans are customized for India. Also since these are Indian brands, many of the slogans are also in Hindi.

This list is only an indicative list. It is neither exhaustive nor a ranking of brands. Also, it is not presented in any particular order.

Nike – “Just Do It”

Nike’s “Just Do It” advertising slogan is probably one of the most famous in the world. First introduced in 1988, the infamous tagline has featured on all of the brand’s advertising since. It reflects the ‘no nonsense’ approach the brand has to its products. It also encourages audiences to get out there, and get active.

HSBC – “The World’s Local Bank”

In a move to unite its global operations, HSBC announced in 1999 that they would use one, universal logo. This move was further cemented with the introduction of their latest advertising slogan. The “Local Bank” tagline promotes trust; something which the banks certainly need to promote at the moment.

Energizer – “It Keeps Going, and Going, and Going...”

Energizer looks to be positioning itself as the leader in the long lasting battery market with their latest advert tagline. Coupled with their bunny mascot who is running errands, the strapline tells audiences exactly why they should purchase from this brand.

MasterCard – “For Everything Else, There’s MasterCard”

MasterCard’s clever slogan tells audiences that it can be used for everything. Simple, powerful, and effective; this advertising tagline appeals to shoppers of all kinds. This is a clever move by the brand. Rather than targeting one niche, they cleverly appeal to everyone with one simple strapline.

Panasonic – “Ideas for Life”

Electrical retailer Panasonic’s advertising tagline encompasses everything they are about. “Ideas for Life” tells the audience that whatever they need, a Panasonic product is the perfect choice. Again, this is strong slogan that works for the company and its product.

Google – “Don’t be Evil”

Search engine giant, Google has a slogan but it is a little less well known. Their “Don’t be Evil” tagline was to promote ‘white hat’ SEO (search engine optimisation) techniques. However, there has been some debate as to whether it is still relevant.

Apple – “Think Different”

Apple is known for pushing the boundaries of technology, and always coming up with new and exciting ideas. That’s why the “Think Different” tagline works so well for them. It tells customers that they are buying into a lifestyle and are at the forefront of technology.

Courtesy: https://www.superdream.com/news-blog/best-advertising-slogans