Thriving in the Green Economy: Strategies for Building and Scaling Sustainable Businesses

Innovation & Startup IIC

 A sustainable business model refers to a way of conducting business that not only aims to generate profit but also seeks to have a positive impact on the environment, society, and sometimes even the economy. It's about finding a balance between financial success and contributing to a better world. 

Sustainable means something is able to be maintained or kept going over a long period of time. For example, a sustainable negotiation is an action or process that can be maintained.

• The ability to use natural resources so that people in the future can continue to rely on them
• A practice that sustains a given condition, such as economic growth or a human population, without destroying or depleting natural resources, or polluting the environment
• The balance between the environment, equity, and economy

Sustainable Business models - leading Indian brands and their strategies

The Sustainable business - a way of life, giving back to the environment.

The practical strategies and approaches that businesses can use to not only adopt sustainable practices but also succeed and grow in the rapidly evolving green economy. It's likely to capture the interest of business students and professionals looking to make a positive impact through sustainable entrepreneurship.